Post by account_disabled on Mar 5, 2024 21:52:16 GMT -7
Breakdown: The Five Ways Companies Let Employees Participate in the Social Web Type One: We Have No Clue This model, where brands have no rules, no guidelines, and therefore no resources to help employees –it’s a freefor all. I often see companies that are just waking up to these impacts be exposed and naked, without any formal process or plan in place. Listening out names isn’t going to help here, as every company will have gone through this in the preliminary stage, it’s natural. This is similar to: The mid 90s when many employees in a large company were creating the corporate website –often running off a personal computer under a desk. Upside: Ignorance is bliss.
Downsides: This is the most risky, as Indonesia Telegram Number Data companies are liable with no plan, no resources, that leave brand, employees, and customers exposed. Takeaway: Get out of this phase as quickly as possible, choose types 2-5 accordingly. Type Two: Shut it Down Fear is the primary motivator here, but in some cases, this is to protect employees and the company from liability. Some brands, often in conservative industries like Finance, Heath Care or Pharma, choose to shut down all social activities from employees. In some rare cases, I’ve met some Pharma companies that would not allow their employees to read blogs or social networks, as if they read about an adverse effect of a drug, they were liable. Those employees just ended up surfing the web at home after hours.
This is similar to: Not allowing any outside communication including personal email, or accessing non work internet sites Upside: Keeps the brand safe from employees causing risk in the social sphere Downsides: Employees can access the social web from mobile devices (unless those are banned too) or certainly access it from home. Secondly, opportunities to connect with customers is certainly at risk. Takeaway: Brands should at a minium listen to their marketplace, and not completely cut off what’s being said. For those in highly regulated industires, you could be liable for not paying attention to what customers are saying (wisdom from Josh Bernoff) so you should be proactive here.
Downsides: This is the most risky, as Indonesia Telegram Number Data companies are liable with no plan, no resources, that leave brand, employees, and customers exposed. Takeaway: Get out of this phase as quickly as possible, choose types 2-5 accordingly. Type Two: Shut it Down Fear is the primary motivator here, but in some cases, this is to protect employees and the company from liability. Some brands, often in conservative industries like Finance, Heath Care or Pharma, choose to shut down all social activities from employees. In some rare cases, I’ve met some Pharma companies that would not allow their employees to read blogs or social networks, as if they read about an adverse effect of a drug, they were liable. Those employees just ended up surfing the web at home after hours.
This is similar to: Not allowing any outside communication including personal email, or accessing non work internet sites Upside: Keeps the brand safe from employees causing risk in the social sphere Downsides: Employees can access the social web from mobile devices (unless those are banned too) or certainly access it from home. Secondly, opportunities to connect with customers is certainly at risk. Takeaway: Brands should at a minium listen to their marketplace, and not completely cut off what’s being said. For those in highly regulated industires, you could be liable for not paying attention to what customers are saying (wisdom from Josh Bernoff) so you should be proactive here.